Cognito is the literal definition of learning.

Cognito is the process of thinking, understanding, and applying information to get insights or build solutions based on what you already know, plus any new information you've learned.

Guiding Principles

Our Vision & Mission

We democratize professional business coaching by making it accessible, affordable, and highly effective.  We help you maximize your impact and income using our Learn. Build. Grow. Accelerate. Framework.

Our Vision

We believe that the lines between coaching and learning are evolving and that our customers want flexibility and options when it comes to when, where, and how they learn.  We meet their needs by providing blended learning solutions through a subscription model that is supported by our Coaches and peer community.

Our Mission

To provide premier coaching and learning solutions for professionals who want outcome-based learning that is supported by real people, with real-world experience.  We enable our clients with the skills to succeed today and tomorrow.

CEO & Coach

Tia Williams

My journey spans 25 years across entrepreneurship, IT, and executive leadership.  With a strategic mindset, heightened emotional intelligence, and a comprehensive technical skill set, I possess a unique vantage point, often spotting opportunities that others overlook.

Setting me apart from competitors is my hands-on experience as a professional content creator and executive for over 15 years.  I’ve taught in different mediums from traditional classrooms to cutting-edge online platforms, consistently delivering top-rated, immersive, and impactful content.  I’ve also coached countless content creators enabling them with the skills to do the same.    

As a Learning Executive for Edtech giants Pluralsight, A Cloud Guru & Corporate Finance Institute, I have the knowledge and experience to help you build the leadership skills you need to push through the glass ceiling.


online course creator


Helen Wale is not just your average Executive Coach—she’s a seasoned navigator of leadership and organizational development, with nearly three decades of expertise under her belt. Holding the prestigious ICF Professional Certified Coach credential, Helen’s journey has taken her from the UK to Canada, where she’s left her mark across diverse industries including financial services, healthcare, education, and more. Fuelled by an unwavering passion for learning, Helen’s mission is clear: to empower individuals to unlock their full potential, both personally and professionally. Through her dynamic approach encompassing teaching, facilitating, and coaching, she’s honed a unique ability to guide others towards excellence.

But Helen’s impact extends beyond the boardroom. With a knack for online content creation and a solid background in human resources, her expertise spans recruitment, leadership development, and talent management. As a Chartered Professional in Human Resources (CPHR) and armed with a Master’s degree in Human Resource Management, she’s equipped to tackle any challenge thrown her way.

What sets Helen apart is her commitment to holistic growth. Holding a Graduate Certificate in Executive Coaching and certifications in MBTI workshops and emotional intelligence assessments, she’s a true advocate for comprehensive development. Whether she’s leading workshops on leadership, employee engagement, or coaching, Helen’s dedication shines through.

Subscribe to Our newsletter

to Cognito
Business Coaching

Subscribe for Email Updates

Please complete the form and let us know which topics interest you.

Tia's Notebook